#TheChapMag The Siege of Savile Row

The Siege of Savile Row

Published on April 23rd, 2012

On the morning of St George’s Day, April 23rd, swathes of immaculately dressed chaps and chapettes gathered outside No. 3 Savile Row to demonstrate peacefully – but firmly – against Abercrombie & Fitch’s proposed plans to open a children’s store there.

The protest began in earnest at 10:15am, when chumrades in arms marched around the corner to Abercrombie’s flagship store on Burlington Gardens, stabbing the air defiantly with home-made banners declaring “Give Three-Piece a Chance”. On the very steps of enemy HQ, Mr B The Gentleman Rhymer led the troops in song, chanting “All we are saying is, give three-piece a chance” adapted from John Lennon’s original.

Once pitched outside A&F’s flagship store, demonstrators were greeted by hordes of press, both local and international, accumulated on the opposite pavement. Also in attendance was the Chief inspector of Savile Row Constabulary, who commented to one of the protestors: “In all honesty, this is the best dressed demonstration I have ever seen.” We hope the Chief Inspector will add his signature to our petition and help keep riff-raff off the Row.

After a final rousing chorus of Give Three-piece a Chance, the protesters dashed off to the French House for a much-needed mid-morning snifter, since the Martini hour had long since passed. By 9pm GMT on Monday night, news of the protest had ripped through the press, both in the UK and across the pond, with reports featured in The Times, The Guardian, The Independent, Fox News, The Metro, The Evening Standard, The Los Angeles Times, The Washington Post, Bloomberg Business Week and more. With all this media attention, we’re confident Westminster Council will veto A&F’s application to open a children’s store on Savile Row, and allow it to remain the heartland of British bespoke tailoring.

www.guardian.co.uk
www.thisislondon.co.uk
www.metro.co.uk
www.gq.com
wwww.express.co.uk
www.forbes.com
www.washingtonpost.com
www.latimes.com

Photo by Stephanie Wolff. To view more, visit www.flickr.com

To sign our petition against Abercrombie & Fitch, visit www.petition.co.uk

82 Responses to “The Siege of Savile Row”

  1. Tallulha May says:

    What Ho Chaps

    Thank you all for taking the time out of your already busy day to stand up for correct dress and good taste.

  2. Britian’s finest hour!

  3. Paul Eros says:

    What ho, chap(ette)s, and well done. A fine example of Savile Disobedience.

  4. Lord Booty says:

    Good show!

  5. Jolly well done Chaps and Chappettes!

  6. Sorry for the double post, but I have noticed that you made the World News old beans.

    Just get your electronic valet to search ‘Savile Row Protest’ an peruse at your leisure.

  7. Jolly good show! Wish I’d been able to attend. Will there be footage of the undoubtedly resounding singalong?

  8. Percy Stangely-Greene says:

    Well done chaps! I wish I could have been there in person, but I am just too darned idle….

  9. Splendid stuff! Dashed good show all round; well done chaps (and chapettes)!

  10. Pieter Von Rothschild says:

    Comrades, I commend you on your actions and hope you succeed in preventing this proposed blot on the landscape. A respectful word in Mr. Temple’s shell-like, next time could you not hold the meetings so dashed early in the morning.

  11. Baskerville says:

    Well done all, see we made The Times this morning !

  12. Beecroft-de Winter-Phipps says:

    Although available time prevented me from participating in the actual march upon A&F, the morale outside No. 3 Savile Row was as impeccable as the standard of dress.

    Bravo to all for supporting this noble cause – be that physically, spiritually or via petition.

  13. Mr P.L. McLeod Esq says:

    Good Day.
    A joy to take part and meet some great people yesterday in a common cause. Myself and Mr. Paul Eros attempted to drink the French house dry with support from our new friend Algernon, alas we failed, but put a few things to rights in the process.

    I shall continue to show distaste for the siting of the A&F store in every way I can.

    Here are some details of clippings in real newspapers if you wish to take a look.

    The Times, page 11.
    The Independent, page 17.
    The Guardian, page 6.

    Best of luck to you all and if anything else arises of this nature, I shall see you there, banner in hand.

    Yours

    P.L. McLeod Esq

  14. Well done, we of the vMSDE do most heartily approve of this endeavour. The Row shall always stand for the Old Blighty that once was, and shall be again.

    -Mausheim

  15. Maj. Gen. B.D. Oxtail says:

    The gratitude of every home in our island, in our Empire, and indeed throughout the world except in the abodes of the guilty goes out to these British chaps who, undaunted by odds, unweakened by their constant challenge and mild inconvenience, are turning the tide of bad taste by their prowess and their devotion.

    Never in the field of fashion was so much owed by so many to so few.

  16. Abercrombie & Fitch will not succeed in their sordid enterprise unopposed. Official letters of protestation were presented to the City of London by the organisation of Savile Row tailors. They saw their ranks swelled by the good people behind The Chap, who have not only launched an on-line petition, but have also taken to the field to address matters personally.

    Yesterday, on St. George’s day, probably the best dressed mob of protesters ever witnessed by the riot squad descended upon no. 3 Savile Row to picket the entrance and protest the encroachment of barbarism on one of the last foothold of sartorial excellence in Britain. In order to give their protest some extra oomph, they engaged in a massive sing-along of an adaptation of John Lennon’s classic ‘Give Three-piece A Chance’ with the spirited musical assistance of Mr. B. the Gentleman Rhymer on his trusted banjolele.

  17. ABERCROMBIE AND FITCH have mannequins FEMALE- WITH ENHANCED BREASTS MALE- AN ENHANCED SCROTUM probably filled with a sticky gel…. all is part of a very sad advertising ploy…more Mae West than Westward Ho!!

  18. [...] Finally some snooty chaps and “chapettes” got their well-tailored knickers in a twist over the proposed inclusion of an Abercrombie and Fitch store on London’s famed Saville Row. So they staged a genteel protest they’re calling “The Siege Of Saville Row.” Adorable. (The Chap) [...]

  19. Mysterious Mose says:

    Good show!

    Quite a lot of stress on the jacket buttons,chaps and Mr.B. wears too much trousers.

  20. Paul Eros says:

    Mr Mcleod,
    There may have been a bottle of brass polish left over that we barely touched, and ‘Flowers for Algernon,’ I say, but I think we did outselves quite proud. Now’s the time to invest in Breton Cider futures, of course…

    Yrs,
    P J Eros, Esq.

  21. Mark says:

    This bespoke yank (there are a few of us) thanks you for standing up for Saville Row. Not sure why the philistine Abercrombie would want to sully that sacred stretch with its odious merchandise (and MORE odious merchandiSING)…

    Great job Gents, keep up the pressure, don’t relent!

  22. Brilliant! Brilliant! Brilliant! I’m so for this. If I were on the island I’d be there with you! If you have another protest I can only hope that it would be bigger and better than the last! Well done! Bravo!

  23. [...] even sang a cute protest jingle, as hosting organization The Chap reports: The protest began in earnest at 10:15am, when chumrades in arms marched around the corner to [...]

  24. [...] Dozens of well-dressed men and women picketed outside No. 3 Savile Row (the same building where The Beatles performed their “Let it Be” concert”) chanting, “Give Three-Piece a Chance” in hopes that their snazzy duds would help convince the Westminster Council to revoke the A&F’s application. [...]

  25. Albion says:

    Whilst Albion is a supporter of the overall principles of The Chap, once he had learned of the precise nature of the protest and once he had examined carefully the toggery offered for sale on the Abercrombie & Fitch website, he found that it was so close to certain items available this season from Jeremy Hackett’s retail outlet (“Essential British Kit” is the tagline) that it was not possible for him to attend. Instead, he studied (at a leisurely pace) the merits of the Beretta Serengeti Safari Jacket, available from the Jermyn Street Gallery, which made sense at that precise moment, in a rapidly changing World.

  26. [...] even sang a cute protest jingle, as hosting organization The Chap reports: The protest began in earnest at 10:15am, when chumrades in arms marched around the corner to [...]

  27. Concerned says:

    Although I can see The Chap’s point of view… the craft and art of tailoring is sacred, and that Saville Row is indeed a historic street with a rich tapestry of history. However, I feel the need to point out that we are in a state of recession. Surely it’s better to keep a historic street buzzing and bring in trade, rather than leave shop units empty and let the street rot?
    Not everyone can afford an impeccably tailored suit. Whilst A&F are not to my personal taste, at least it’s a company with some sort of heritage.

  28. [...] April 23rd, immaculately dressed gentlemen and ladies assembled outside the Abercrombie & Fitch flagship store in London to protest the company’s plan to open a store on Savile Row, the London shopping street that [...]

  29. Snaffles says:

    The Row is in danger of being dismissed as old hat and irrelevant and then a load of fops turn up in three-piece tweed suits (and one who thinks it’s 1812, not 2012) and handlebar moustaches to prove this misconception…right? I’m curious as to how many of these people sourced their suits from vintage shops rather supporting smaller, more affordable, EastEnd or provincial tailors whilst bemoaning the decline or this countries sartorial heritage? The cut of a suit did not reach it’s apex in the 1930s!

  30. [...] The Chap Compartilhe:Gostar disso:GostoSeja o primeiro a gostar disso post. Publicado em Entretenimento, Imagem, NotĂ­cia por Alaknox. Marque Link Permanente. [...]

  31. [...] The Siege of Savile Row | The Chap. Rate this: Share this:EmailPrintMoreDiggShare on TumblrLike this:LikeBe the first to like this post. [...]

  32. [...] the chaps at er.. The Chap magazine organised this fantastic protest in an attempt to stem the tide of “sweat” shirts from Saville Row, and preserve its [...]

  33. Peter Wilson says:

    Sirs, You are to be congratulated. I particularly enjoyed “Give Three-Piece a Chance”, not least because it was correctly hyphenated.

    You may wish to consider for your next demonstration (never, please, “demo”) the following chant:
    “What do we want?”
    “An end to instant gratification”
    “When do we want it”
    “If and when convenient”.

  34. Benedict Farse says:

    Delightful Mr Wilson!
    I’d also like to suggest, in order to ease the transition to your marvellous suggestion, the following:
    What do we want?
    “Synonyms!”
    When do we want them?
    “Straightaway, pronto, instantly, at once, forthwith, immediately, promptly, tout de suite.”

  35. [...] stalwart defenders of good style in the British Isles, our friends at The Chap have taken a stance against Abercrombie & Fitch opening a branch on the Savile Row in London, a street known for the class [...]

  36. Donkey says:

    Good to see some chap suppression of free speech with my negative comment from earlier being removed. Apparently my comment is worth deletion because I think there could be better advertisements for the Row than a load of charity shop clothed wannabes.

    Be interesting to see whether you chaps can take some criticism or whether again this post will disappear.

  37. Roger Boulter says:

    I say, you chaps, don’t you know the news even made it to one’s most far-flung Dominion – New Zealand. Our capital city’s journal, appropriately called the Dominion Post (hurrah! for that) featured on the front page of its ‘World’ section a photo strikingly similar to the above, centred on Mr B brandishing his banjolele in aggressive stance.

  38. Edward Marlowe says:

    Well done, those of you who made the protest. Such a shame that it has been (wilfully?) misinterpreted in some corners of the popular press as elitist snobbery (a view which, in fact, belies only the narrow-mindedness of those who hold it). There are many, many spots in London eminently suited to such a retailer as Messrs Abercrombie & Fitch. The Row is not one of them. It is high time London in general and Anarcho-Dandyists in particular stood up against the rabid, capitalist machine which will otherwise see every last place of interest turn into Same High Street, Anywhere. We have seen suspiciously hippyish but nonetheless charming Camden Market fall to such demons. Portobello Road lies under siege. And as for poor Carnaby Street, it has been naught but an extension of Oxford Street for many years. Once the beating heart of swinging London, it is not now even a pale imitation of its former self. I deny all charges of elitism, but nevertheless to see a once-unique London street turn into somewhere interchangeable with any suburban grey town is a matter of much shame.

    I regret that (due to a heady combination of a pressing employment-related matter taking me to Beijing and an inability to bilocate my corporeal form) I was unable to join the ranks on this occasion. I hope it will be the first of many such forays into Chappist activism.

  39. Snaffles, I think you’ll find that the cut of a suit did, indeed, reach its zenith in the 1930s (with the ’20s, ’40s and ’50s not lagging far behind). A subjective view, of course, but one which I should think is held by many a discerning chap.

  40. [...] than with a display of gentlemanly solidarity. Said display took place on Savile Row, where The Chap magazine held a ‘firm’ yet ‘peaceful’ protest over the proposed opening of a [...]

  41. Ian says:

    Sirs,

    I find it warming that there are fellows who, like myself, rather think the world should value the traditions of yesterday over the society of ‘self’ we have evolved into today. Which A & F are a part of glorifying.

    Sending my support from Dublin (we’ve not all forgotten where we came from).

    Regards,

    IG

  42. [...] I am just sayin’. This civilized discourse was organized by British men’s magazine The Chap. Like this:LikeBe the first to like this post. This entry was posted in Fashion, International [...]

  43. [...] morning, at the behest of pro-dandy British publication The Chap, “swathes of immaculately dressed chaps and chapettes” descended on No. 3 Savile Row, former home to the legendary Apple Studio, where they engaged [...]

  44. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  45. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  46. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  47. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  48. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  49. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  50. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  51. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  52. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  53. Utterly fascinating as these ‘pingbacks’ are, they do tend to stifle conversation somewhat. Do they serve a purpose?

  54. [...] The protest began in earnest at 10:15am, when chumrades in arms marched around the corner to Abercrombie’s flagship store on Burlington Gardens, stabbing the air defiantly with home-made banners declaring “Give Three-Piece a Chance”. On the very steps of enemy HQ, Mr B The Gentleman Rhymer led the troops in song, chanting “All we are saying is, give three-piece a chance” adapted from John Lennon’s original. [...]

  55. john says:

    Bloody Yanks,No style or manners,bugger off back to the states and stay there

  56. v. Schlitzauff says:

    Spiffing, boys. On duty that morning so couldn’t attend but splendid show you put on there! Civilized chaps defeating half naked savages, just like back at Omdurman! We’ll fight them on the beaches… wait, that was against my folks, no? Carry on regardless…

    Wilderich v. Schlitzauff
    Rittmeister i.G.

    Suum cuique!

  57. [...] Rise up my fellow chaps and protest firmly, and with a wag of the finger here [...]

  58. [...] Rise up my fellow chaps and protest firmly, and with a wag of the finger here [...]

  59. [...] Gustav Temple, editor of The Chap magazine (“a journal for the modern gentleman”), who organised the protest. “I think it’s a very cynical move to try to muscle in on the heritage and sell [...]

  60. Emily says:

    When the Americans were pioneers we were pioneering style.

  61. Missy Frocks says:

    This moved me – men being MEN again (with something to say). Atters looks as rakish and dashing as ever and the whole event looked top drawer. Well done Chaps!

  62. Jesper Kurt-Nielsen Esq. says:

    Sirs

    You have substantiated that you are the thin red line that stands between illuminated civilization and impropriety. Hats off!

  63. SimJ says:

    Excellent stuff & heartily support this. Needed a laugh in this economic trough. Doubt v much they will get this through though and if they did would sign up to the nearest terrorist training centre to hatch a plan.

    Well done Chapites for the smartest demo in town !

  64. Miss Petite Balons says:

    such a demo is pointless and picking on children and americans dressed in your hand me downs and jumble sale cast-offs is surely neither chappish nor fair-play. paff!

  65. Choleric Spleen says:

    Congratulations on acheiving such a televisually well-covered demonstration.

    Thank you too for showing the world that protesters can be well-mannered as well as well-dressed.

    Ghandi showed the power of non-violence. The Chap has shown the Power of Politeness.

    Yours,

    Spleen

  66. Mr Wednesday says:

    It is quite interesting that Abercrombie & Fitch sold Ernest Hemingway the W & C Scott shotgun with which he blew his own head off. Damned good firearm but I think they have discontinued the line these days.

  67. Sydney Blagger says:

    Miss Petite Balons,

    Your snobbish sentiments may appear a tad less juvenile if you had mastered the mysterious and complex art of capitalisation.

  68. Mr. D. Johnson-Jane says:

    Good on you all for protesting against the sweatshop corporation machine that collectively seeks to turn Savile Row into just another overpriced hoodie shopping mall.

    Fight the power!

  69. Jules Baudoin says:

    Your new site looks rather wonderful.

  70. Charles Mowbray says:

    Unfortunately did not hear about the demonstration until now. I would have initiated a chant of “Not A&F, but AF*!”
    pip pip
    Charles
    * Anarchist Federation

  71. Christine says:

    Jolly well done chaps, you all fabulous! x

  72. Dr Sweeney says:

    Never has so much been owed to so few in keeping British tradition bespoke.

  73. Every calling is great when greatly pursued.

  74. Joe Wells says:

    Sadly I was called away to the country and was unable to attend and having seen your magnificent protest I am reminded of the St Crispin’s Day speech from Henry V.

    And gentlemen in England now abed
    Shall think themselves accursed they were not here,
    And hold their manhoods cheap while any speaks
    That fought with us upon Saint Crispin’s Day.

    Bravo chaps.

  75. [...] From The Chap. Photo from same via My Ear Trumpet Has Been Struck By Lightning. [...]

  76. Signor Smith says:

    Chaps.. To you our admiration for the brave siege. The Lennon song use was just brilliant! Your fight is now supported from Italy too.

  77. James Attlee says:

    What a pointless protest. Singing John Lennon huh? How about some Dylan and ‘the times, they are-a changing’? The times will change, You can either stay in your holes, protest, or adapt.

  78. Fawcett Hotspur-Smythe says:

    Permission to shout ‘Bravo’ in an annoyingly loud voice, Captain Melchett?

    Permission be damned…. “BRA-VO!!!!!”

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